WHO
WE ARE
MEDIA FOR GOOD
We are a full-service creative agency and non-traditional PR consulting firm committed to supporting non-profits and social impact causes. We amplify your mission, through increased brand awareness, earned media, elevated events, and compelling call-to-action content.
As award-winning storytellers, writers, and executive producers, we bring a powerful network of industry relationships to the table. We harness our expertise to elevate your work and energize your donor base, because we care about making an impact.
A Recent Case Study
SeriousFun Children’s Network is a global organization of camps dedicated to children with life-altering conditions. When they approached Hapner-Hart Media in late 2024, their name was not well known—despite their founder, Paul Newman, being widely recognized. The year 2025 presented an opportunity to change that, coinciding with what would have been Paul Newman’s 100th birthday. Hapner-Hart Media spotlighted the organization’s name and linked it closely to Paul Newman by launching "The Year of SeriousFun," a year-long, umbrella campaign. This moniker would be prominently featured across all 2025 camp activities, media pitches, bus shelter and billboard advertising, and tentpole events throughout the year. HHM secured $1.5 Million in donated ad space to promote the SeriousFun Children’s Network brand. Additionally, a unified messaging strategy across all camps would drive a compelling call to action: recruit 10,000 new volunteers to ensure SeriousFun Children’s Network camps continue to operate free of charge.
Harnessing our extensive industry relationships, HHM secured a national news segment about SeriousFun on ABC World News Tonight with David Muir and Good Morning America. The public response was extraordinary bringing in nearly $100,000 in less than three hours and attracting hundreds of new donors.
What HHM hadn’t anticipated was being asked by SeriousFun to step in and produce the pre and post VIP party events for The Night of SeriousFun. The task: to elevate the experience for 750+ VIPs over and above the organization's previous gala event which took place in 2022.
The opportunity to showcase multiple HHM capabilities within a single project made it an exciting challenge.
In just four months, the HHM team delivered an elegant, high-level event—infused with a touch of summer camp, featuring live-art activations, integrated sponsorships, dedicated sponsor accommodations, immersive branded social media moments, and a deeply resonant experience conveyed through photos and videos of the incredible children served by SeriousFun. It was a night of precision execution that met every expectation. HHM delivered an exceptional event on time and on budget.
CORE VALUES
INTEGRITY
wE BELEIVE IN ACTING WITH INTEGRITY AND IN PRINCIPLED ACTION IN THE SERVICE OF OTHERS.
HONESTY
WE BELIEVE IN HONESTY WITHOUT COMPROMISE.
EXCELLENCE
WE BELIEVE EXCELLENCE IS A VIRTUE AND WE STRIVE FOR IT IN ALL THAT WE DO.
KINDNESS
WE BELIEVE THAT KINDNESS IS A FOUNDATIONAL ELEMENT OF A LIFE WORTH LIVING.
We provide comprehensive media strategy development. By leveraging industry expertise and data-driven insights, we assist clients in crafting compelling narratives, engaging with media outlets, managing public perception, and driving brand awareness.
STRATEGIC CONSULTING
We focus on securing valuable, unpaid coverage for clients across various media platforms. We identify and target the right media outlets, crafting impactful pitches and utilizing our trusted relationships with journalists and influencers to ensure that clients’ stories and messages are featured in reputable publications and on TV shows, radio programs and online platforms that enhance credibility and trust.
EARNED MEDIA PLACEMENT
With the aim of creating impactful and mission-aligned collaborations, we identify potential corporate partners whose values and goals resonate with your organizational mission. Additionally, we provide ongoing support to manage and optimize these partnerships, fostering mutual growth and innovation that helps organizations expand their reach, enhance their credibility and secure sustainable support.
CORPORATE PARTNERSHIPS
Designed to amplify the reach and impact of their missions through high-profile endorsements, we identify and connect with celebrities whose values align with the client's cause, crafting compelling engagement strategies, and managing all aspects of the collaboration. The firm leverages its extensive network and expertise to facilitate meaningful partnerships, ensuring that the celebrity’s involvement is authentic and impactful.
CELEBRITY ENGAGEMENT
Our award-winning team of network producers, directors, writers and editors concept, craft and create high-end content that tells your story in ways that not only educate and inform audiences but also inspire them.
MAJOR EVENTS PRODUCTION
With an award-winning team of network producers, directors, writers, and editors, we can deliver fully integrated end-to-end broadcast-grade creative and production services.
FILM & VIDEO PRODUCTION
Our one-on-one, tailored media training equips organizational leaders, executives and spokespeople with the skills needed to effectively communicate their missions. Practical tools, resources and personalized feedback help our clients confidently engage with their audiences. With decades of experience overseeing both the creative and production sides of network television shows with multi-million dollar budgets, we have mastered the art of audience engagement.
MEDIA TRAINING
How We Do It:
We Listen.
We Partner with You.
We Tell Your Story.
$40M+
value of Earned media generated for our clients
243M
audience size impacted by our media efforts
MILLIONS IN
fundraisING REVENUE ATTRIBUTED TO OUR EFFORTS
OUR NUMBERS
THE LEADERSHIP TEAM
PATRICK "RAFI" MURPHY
CO-FOUNDER
& CEO
TERRY MURPHY
PRESIDENT
STRATEGY & CREATIVE
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JIMMY HAAS
CO-FOUNDER
& VICE PRESIDENT
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JENNIFER FABIANO
PRODUCER
& BUSINESS DEVELOPMENT
JEFFREY WOLF
STRATEGIC ADVISOR
PRINCIPAL, THE LOBO GROUP
OUR PROCESS
We won't come in with a cookie-cutter plan and tell you what to do. First, we listen to you, to who you are, where you are now, and where you want to be.
Listen
1
We work with you to create an action plan to elevate your brand in the national media spotlight, energize core programmatic elements, and maximize client and donor engagement.
Plan
3
We use our decades of combined industry experience to develop a custom strategy to help you achieve your goals.
Analyze
2
We execute, bringing all of our exceptional media skillsets to bear. Our process is high-touch, collaborative, and super iterative. We constantly refine our execution strategy using micro-adjustments to ensure optimal results for the client.
Execute
4
WHAT OUR CLIENTS ARE SAYING
"Hapner-Hart Media believed in my vision- believed that it was possible to create a “Growing Hope” movement by amplifying the importance of tolerance, acceptance, understanding, kindness, and hope. From national media story placements reaching millions in the U.S. and Europe, to producing the first annual Growing Hope Concert at Wrigley Field/Gallagher Way, to expanding our reach and impact with a Growing Hope follow documentary, HHM has time and again demonstrated their alignment with what we are about most. Our collaboration on these projects has exceeded expectations."
Addie Goodman
President & CEO
JCC Chicago
"The introduction to Hapner-Hart Media was a game-changer for Sunrise Association...HHM brought 'A-list' celebrities to our virtual events and helped us raise over three million dollars in just three events over the past two years...they engaged not only our tried-and-true-donors, but those new to us, and brought us to a higher level of donor participation and commitment."
Beth Fetner
Chief Development Officer
Sunrise Association
"I have worked closely with Terry, Patrick and the rest of the team at Hapner-Hart Media on several projects over the past 5 years and think they are among the most dedicated and skilled professionals I have encountered in the media/marketing/PR space.
Throughout our collaborations, they have consistently demonstrated a strong commitment to excellence, delivering outstanding results while maintaining a high level of integrity. The team at HHM are creative problem solvers and do an excellent job finding the right solution - they are terrific partners."
Jeffrey Wolf
Principal
The Lobo Group
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